A strategic partnership for the future of tourism in Cambodia
A strategic alliance between digital expertise and tourism leadership
The signing of the Memorandum of Understanding (MoU) took place at the offices of Sourceamax Asia, in the presence of Thourn Sinan, President of the Pacific Asia Travel Association Cambodia Chapter, and Bruno Raffet, President of Sourceamax Asia and the Axiv IT Group.
This collaboration brings together two complementary players: the digital expertise of Sourceamax Asia and the influence of the professional network of the Pacific Asia Travel Association Cambodia Chapter—the Cambodian chapter of the international Pacific Asia Travel Association, founded in 1951—within the tourism industry.
he objective of this alliance is clear: to accelerate the digital transformation of Cambodia’s tourism sector and strengthen the destination’s international visibility through innovative marketing strategies and the use of high-performance digital tools.
A shared vision for tourism development
Through this agreement, the two organizations share a common ambition: to support the development of Cambodian tourism in an increasingly digitalized global environment.
The partnership aims in particular to:
- Strengthen Cambodia’s digital presence in the international tourism market
- Support local tourism businesses by providing access to digital tools and initiatives
- Develop innovative marketing strategies that highlight Cambodia’s rich culture, heritage, and landscapes
Towards a promising future for Cambodia
This partnership highlights a shared commitment to driving sustainable growth in Cambodia’s tourism sector, with a focus on innovation, technology, and authentic visitor experiences. Many local media outlets like BTV News, Fresh News, Kampuchea Thmey Daily and Kiripost showed strong interest in the agreement, covering the announcement through articles and news reports.
Sourceamax Asia thanks Mr. Thourn Sinan and the entire PATA Cambodia Chapter team for their trust and shared commitment.
A new chapter begins in showcasing Cambodia on the global tourism stage. An exciting and promising journey for the country’s tourism ecosystem.
About PATA CC:
- Travel companies
- Hotels and resorts
- Travel agencies
- Public institutions
- Experts and business leaders in the sector
- Promoting Cambodia as an international tourism destination
- Connecting tourism professionals with each other and with PATA’s global network
- Sharing knowledge and market research
- Organizing events, training sessions, and conferences
- Encouraging sustainable and responsible tourism
